Keyhole Promotion was founded in 2008 by Chris Adema. It began as Jupiter Tree Marketing, a company offering internet marketing to a broad range of businesses. In 2011, Jupiter Tree was rebranded as Keyhole Promotion in order to focus it's expertise, marketing efforts, and clientele to the hospitality industry. Although our main focus is working with hotels, resorts, bed and breakfasts, inns, and vacation rentals, Keyhole is still very happy to work for various businesses within other industries.
What We Do:
Keyhole Promotion is a boutique Hospitality Internet Marketing, consulting, Search Engine Optimization (SEO), and hospitality website design company located in New Era, Michigan. Keyhole is available to serve clients from across the country thanks to the far reaching nature of the internet. We are willing and able to assist both small and large hospitality clients to improve their Search Engine rankings, the effectiveness of their websites, and quality and quantity of internet traffic.
Who We Are:
Keyhole Promotion is owned and operated by Chris Adema. Chris graduated from Calvin College in Michigan with a Business Marketing degree, after which he worked for Blizzard Internet Marketing for 4 years, holding positions as Account Manager, SEO Team Member, and Copy Writing Team Leader. Chris also holds a Search Engine Optimization certification from Search Engine Workshops.
Although Chris currently manages the majority of online marketing services and client contact, Keyhole Promotion also sub-contracts with a handful of experienced and trusted website designers, marketing consultants, and copy writers to ensure professional, seamless work at less cost to the client. At Keyhole, our valued clients have the benefits of a smaller, more intimate operation coupled with the experience of multiple independent contractors.
Why We're Different:
The promotion of a website on the internet requires only a couple of important ingredients: the right tools and the right knowledge. Fortunately, the tools and knowledge are largely found within the internet itself. A larger firm, therefore, has very little competitive advantage over an experienced consultant. In contrast, the consultant has an enormous advantage thanks to a considerably reduced overhead. Consider the following benefits of hiring Keyhole Promotion for website marketing:
Experienced and Efficient
Keyhole can deliver the same work, with the same results, using the same tools for 1/3 the hourly rate charged by many larger, more cumbersome marketing companies.Affordable
Keyhole is free from the overhead burdens of billing departments, expansive office space, complex and cumbersome operating systems, and internal tech and programming support. This enormous savings is passed on to you, the client, in the form of greatly reduced cost for services rendered.Personal
With Keyhole Promotion, clients will enjoy a single point of contact and one business relationship to foster rather than dealing with multiple departments and unfamiliar persons when needing customer care.Available
Keyhole does not charge for client consultation, questions, or project setup and management. We view these as a necessary investment in our business relationships. Keyhole Promotion keeps a manageable workload so that clients never feel disregarded or short changed.Flexible
Keyhole Promotion is not bound by an hourly rate or allotted time on client accounts. Although we use an hourly rate as a means to estimate the cost of a project, we are committed to doing the job properly regardless of budget constraints.Organized
For clients on a monthly revolving marketing plan, Keyhole will furnish only ONE clearly itemized invoice to cover services rendered and third party advertising fees so that you won't feel "nickeled and dimed" or presented with an accounting nightmare.



