Services

Hospitality Internet Marketing Services...

Initial Research

We will begin with thorough baseline, competitor, directory, and keyword research specific to your property. This will give us a sense of your current standing and determine the direction of our hospitality internet marketing services.

Custom Marketing Plan

We will tailor a customized Marketing Plan appropriate for your specific business, website, goals, needs, and marketing budget.

Search Engine Optimization

We will optimize your website for better Search Engine ranking, internet presence, and increased traffic. There are many elements to proper Search Engine Optimization. Click to learn more about what this important service entails.

Pay-Per-Click Advertising

We will setup and manage pay-per-click (PPC) advertising campaigns in the major Search Engines, tailored to highly targeted potential guests. This would include Google Adwords and Microsoft Adcenter (which services Yahoo & Bing).

Directory Research & Submissions

We will research, identify, and submit your property to the most appropriate online directories. These may include local resources or travel specific websites. We will help determine the best places to spend your marketing dollars.

Copy Writing & Content Building

We will write optimized copy and build new pages for your site as requested or deemed necessary. A growing, evolving website is preferrable to the Search Engines and should always be a priority.

Press Release Services

We will compose and submit property and region specific Press Releases for newsworthy events and announcements. These are great for increasing your presence online, encouraging others to link to your website, and for driving traffic and reservations.

Local Search Marketing

We will submit your property to dozens of online local resources including yellow pages, super pages, Google Places, Yahoo Local, and Bing Local. Many of these are even FREE! They simply require the time and effort to set up.

Article Writing & Submissions

We will write articles specific to your property, region, market, locale, or whatever is deemed interesting and appropriate to your business. These articles can be used on your blog or website for content building and submitted to online article sites for increasing links, traffic, and overall web presense.

Link Building

Links to your website are like votes FOR your website in the eyes of the Search Engines. Good links are essential for good Search Engine ranking. We will seek to build links to your website through directories, articles, press releases, social media, yellow pages, and more!

Social Media Marketing

We will work to promote your property on the web through popular social media sites such as Facebook, Twitter, and YouTube. The value of these resources cannot be underestimated. They are the most popular sites on the internet and are here to stay.

Reputation Management

We will work to promote online reviews in such sites as TripAdvisor, Yelp, Google Places, and more. Guest reviews and a positive online reputation will only improve ranking, traffic, business, and your bottom line. They also offer invaluable feedback on your successes and room for improvement.

Website Design

We can design and build a traditional or wordpress website that is attractive, professional, and user friendly. In the travel and hospitality industry, your website is often the first and only chance for acquiring a new guest. You can't afford a mediocre website!

Website Design Review

We are experts at analyzing the appearance, usability, and overall effectiveness of our client's websites. We'll make improvements where necessary, suggestions on further development, and redesign if appropriate.

Website Hosting

We do not offer servers for hosting your website, but even if we did, it would not be a good idea to host with us. Larger companies such as GoDaddy offer exceptional security and reliability for very little money. We will, however, help manage this confusing aspect of website ownership and management. Let us do it for you.

Website Tracking

We will setup Google Analytics tracking in order to monitor your visitors. It's easy, it's free, and the information is very valuable in determining measuring and indentifying areas of improvement.