Search Engine Optimization (SEO) refers to work performed by a webmaster or internet marketing professional to improve the ranking and overall presence of a website within the various Search Engines such as Google, Yahoo, or Bing. SEO is the cornerstone of internet marketing and website promotion.
Search Engine Optimization, like the internet itself, is in a constant state of change and evolution. It is, therefore, important for internet marketing professionals to be diligant in keeping current and relevant skillsets in this crucial area of online marketing.
Below are some of the important tourism and hospitality Search Engine optimization services offered by Keyhole Promotion:
Keyword ResearchSEO begins with extensive, relevant keyword research to determine what potential customers are searching and how competitive ranking for those search phrases might be. Without proper Keyword Research, SEO is operating in the dark. |
Optimized Meta TagsMeta tags are unique Titles and Descriptions placed within the code of each page to inform the Search Engines of the content of a given page. Properly written Meta Tags are essentially free ad copy and are crucial for Search Engine rankings. |
SEO Copy WritingThe copy and content of a given web page is an important ingredient in Search Engine rankings. Careful placement of keywords, key phrases, and synonyms are important for effectively theming a web page for the Search Engines. |
SitemapsWebsite sitemaps conveniently provide the Search Engines with links to each page of a website, ensuring that the entire site is found and indexed. |
Link SculptingCarefully crafting the internal link structure of a website can ensure that the most important pages of the site receive the most attention and best ranking within the Search Engines. |
Local SearchA growing element of internet marketing and Search Engine Optimization, local search optimization requires a slightly different approach. Properly executed, Local Search ranking can yield extraordinary results for businesses. |
Image OptimizationPlacement of descriptive Alt Tags within the photos of a website can help further theme the page for a targeted key phrase. Image optimization can also help your photos and pictures appear in the Search Engine's "image search" results. |
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