capture the group market

Capture the Group Market: 6 Things to do

When marketing to the lucrative group, meeting, and conference markets within the greater travel industry, it is paramount that you cater to the needs and preferences of the professional meeting planners. These are the individuals who need to be convinced, and they are generally very busy. Therefore, whatever information they are presented needs to be fluid and transparent. Most planners are very focused on…

sell your region

Sell Your Region

Every vacation begins with a mental image of warm sandy beaches, snow capped mountains, bright city lights, or the rolling hills of wine country. Each vacation starts with the dream of a destination. It is a destination, or rather the impression of a destination, that people are seeking as they plan their much needed escape. In general, it is not the lodging that travelers are drawn to, but…

peabody ducks

Peabody Ducks: Branding with Feathers

In 1933, the General Manager of the famous Peabody Hotel in Memphis placed three ducks in the Grand Lobby fountain of the hotel. What was intended to be a silly prank became an instant sensation with guests, both young and old. “The Peabody Ducks” were there to stay.

In 1940, Bellman Pembroke, a former circus animal trainer, joined the Peabody Hotel staff as the official “Peabody Duckmaster”. Pembroke went to work training the ducks to…

local affiliations

Local Affiliations = More Money

Everywhere we look in our modern, capitalist society we see countless business affiliations. Use a Visa Credit Card and earn frequent flier miles on United Airlines. Order a Happy Meal and receive an action figure from Disney’s latest big screen production. Buy a new Volvo and enjoy Sirius Satellite Radio. Affiliations are business arrangements that are made for mutual benefit…