A Picture is Worth a Thousand Reservations
Every new potential guest will have a first impression created of your property that will likely make or break a sale. This first impression may happen in a directory, on Facebook, in print, or somewhere in Google land, but most likely it will happen on your own website.
Capture the Group Market: 6 Things to do
When marketing to the lucrative group, meeting, and conference markets within the greater travel industry, it is paramount that you cater to the needs and preferences of the professional meeting planners. These are the individuals who need to be convinced, and they are generally very busy. Therefore, whatever information they are presented needs to be fluid and transparent. Most planners are very focused on…
Peabody Ducks: Branding with Feathers
In 1933, the General Manager of the famous Peabody Hotel in Memphis placed three ducks in the Grand Lobby fountain of the hotel. What was intended to be a silly prank became an instant sensation with guests, both young and old. “The Peabody Ducks” were there to stay.
In 1940, Bellman Pembroke, a former circus animal trainer, joined the Peabody Hotel staff as the official “Peabody Duckmaster”. Pembroke went to work training the ducks to…