Marketing Articles for Innkeepers
In days gone by, Internet Directories were a popular and effective tool for online marketing, but in most cases that’s no longer true. As Search Engines have improved, paid directories have faded into the past, becoming largely irrelevant.
There are, however, some exceptions in each industry. The following resources still offer value for bed and breakfasts and inns.
When marketing a small business, having a limited budget can sometimes prevent you from using some marketing strategies. But, there are plenty of alternatives.
If you don’t have heaps of money to spend on marketing, here are seven outside-the-box ideas to reach customers that are cost-effective and highly effective.
As one might expect, brand reputation is a crucial element of any successful business.
Why?
Because your brand reputation defines the way, consumers will view your business and the goods and services you provide.
Blogging is a tool that many modern, successful businesses use to connect with their audience.
Therefore, many businesses blog about relevant events and related topics within their niche market, allowing them to provide their audience and potential customers with the information they’re already looking for.
Every vacation begins with a mental image of warm sandy beaches, snow capped mountains, bright city lights, or the rolling hills of wine country. Each vacation starts with the dream of a destination. It is a destination, or rather the impression of a destination, that people are seeking as they plan their much needed escape. In general, it is not the lodging that travelers are drawn to, but…
Copy writing is truly an art form. It is the art of communicating. It is the art of influence and persuasion. Copy writing can turn a skeptic into a believer and a reader into a customer, or it can repel just as easily.
Common knowledge within the sales and marketing world holds that the majority of purchase decisions happen at an emotional level. Therefore, if you are writing sales copy that fails…
