Internet Marketing for Hotels, Inns, Bed & Breakfasts
We research the state of your website, Google rankings, SEO, and online reputation compared to your local competition. Creating a benchmark and roadmap, we’ll find the opportunities to win in your market.
Website design overhauls are included in new marketing plans – a fresh foot forward is a better foundation for success. We’ll then manage your site moving forward with our 30+ points of monthly maintenance. You have better things to do.
Search Engine Optimization
Many website companies treat SEO as an afterthought, side product, or ignore it entirely. We bake it in - titles, descriptions, headers, image alt tags, optimized copy, internal linking, sitemaps, schema, proper redirects. Website designs without SEO make us twitch.
Google rules. Google sets the rules. We’ll setup, maintain, and monitor your various Google products – Search Console, My Business, Analytics, Drive, and Suite. We’ll also construct and optimize highly-targeted Google Ads campaigns as a portion of your online advertising budget.
Almost half of all internet searches have local intent. We’ll work to create consistency in your business info across dozens of online resources, starting with the all-important Google My Business, and including yelp, Bing places, yahoo local, merchant circle, foursquare, and many more.
Quarterly newsletters, special offers, local events, announcements – email blasts are a free and effective way to communicate with your mailing list. It’s also easier to market to former guests than to strangers. We’ll build and send professional email marketing campaigns on your behalf via Mailchimp.
Your social media presence is crucial for marketing, online reputation, guest communication, link building, local citation, and advertising. We encourage clients to bring their own voice and content to this space, but we’ll help put best foot forward with setup, design, and advertising campaigns.
Hosting, Domains, & SSL
Keeping tracking of your hosting, domain, and SSL can be confusing, or worse… forgotten! We can bring this all under one roof (GoDaddy) and ensure things are working properly together and renewing without any problems.
Building quality links to your website is important for generating traffic, but also essential for ranking well in the Search Engines. We’ll identify link opportunities from local travel websites, industry specific resources, blogs, directories, social media, and even mine your competitor’s backlinks for hidden link possibilities.
Reputation is everything. We’ll monitor your online reviews, report fake or faulty reviews, help reply to negative feedback, and implement a review request process from former guests. We’ll do what we can to keep your online reputation growing & improving.
A growing, evolving website is viewed favorably by the Search Engines, and each new page is a potential doorway into your site. A larger site casts a larger net. Our client websites are blog-ready. We also create an expanding 'local' section, offering dining and attractions recommendations to your site visitors.
We’re here to answer the random questions, address problems, make changes, and offer general web support. Our goal is to create a personal working relationship that simplifies this necessary, but often overwhelming side of running your business. Let us take it off your mind.
Plans + Pricing
Here is a simple overview of some of the services we offer and what we aim to charge.
That being said, every client has different needs and different budget limitations. Ours is not a cookie-cutter approach to marketing – we’re happy to discuss the specific needs and goals of each potential client.
- No Contracts – cancel anytime
- Set Budgets – no surprises
- One Manager – one contact
- One Charge – monthly
There are no high pressure sales here,
just a conversation to see if we're a good fit.